The Crazylegs Classic was an annual 8k Run/Walk in Madison every year. My office was responsible for selling and activating sponsorships of the race, which I was heavily involved in for 4 different races.
I was responsible for the design and production of all race day signage. This included start and finish line arches, branding along the path, mile markers, and the LED boards.
SPONSOR ACTIVATION AND RACE ENTERTAINMENT
All Race sponsors had the opportunity to to a display / giveaway at the race, and I worked with them to plan what setup and items would resonate best with racers and fans.
Some even brought their mascots, making for some unforgettable moments for racegoers!
In 2020 and 2021, my partner and I ran Crazylegs, and created a short video to give a shoutout to all of the race sponsors. I had a blast writing and shooting these, and plan to expand my video production to more than just Crazylegs.