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FORD VARSITY CLUB

LOGO

Input and mockups from myself, Ford's agency, and the Badgers' brand team culminated in this sharp logo used for all Varsity Club Branding.

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STADIUM SIGNAGE

A new sponsor required a new sign, and I saw to it that this customized nearly 10' long lbacklit sign was installed in time for the season.

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MURAL

An important finishing touch of making this space feel like Ford's was this full wall mural on each of the two floors in the Varisty Club. I selected the photograph used, and coordinated install.

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BADGERVILLE DISPLAY

I assisted Ford in setting up a display area in Badgerville, one of the Badgers' tailgate areas. They used this activation to spread awareness of their new sponsorship of the Varsity Club, and give away exciting prizes.

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SOCIAL MEDIA

When the club was announced, I ran a simple social media contest to give a lucky fan season tickets to the Varsity Club, and a prize package from Ford and the Badgers.

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