FORD VARSITY CLUB
Input and mockups from myself, Ford's agency, and the Badgers' brand team culminated in this sharp logo used for all Varsity Club Branding.
A new sponsor required a new sign, and I saw to it that this customized nearly 10' long lbacklit sign was installed in time for the season.
An important finishing touch of making this space feel like Ford's was this full wall mural on each of the two floors in the Varisty Club. I selected the photograph used, and coordinated install.
I assisted Ford in setting up a display area in Badgerville, one of the Badgers' tailgate areas. They used this activation to spread awareness of their new sponsorship of the Varsity Club, and give away exciting prizes.
When the club was announced, I ran a simple social media contest to give a lucky fan season tickets to the Varsity Club, and a prize package from Ford and the Badgers.