AMERICAN FAMILY INSURANCE GAMEDAY DREAMER
The objective was to highlight individuals in the Wisconsin Badger community who were making a positive difference and to honor them at halftime of a Wisconsin Badgers basketball game.
The initiative was primarily pushed on social media and supported by in-game signage and was divided into 3 sections:
Honoring the Dreamers
Fans were asked to submit a short essay about what they are doing in the community, whether it was professionally, or as a volunteer.
After a month of collecting entries, we prompted fans to vote on their favorite submissions, as well as for entrants to campaign via their personal channels and word-of-mouth.
The top 3 vote earners were selected to be the gameday dreamers.
Victoria Matson – A nursing student who would dress up as Disney princesses and go visit sick children at the hospital.
Elijah McCloskey – Founder of a non-profit that donates bikes to those in need.
Paul Smith – He led an initiative to ensure legible labels on prescription medicine and has helped to save thousands of lives.