The Giant inflatable helmet was the main attraction of the Kohl's Endzone. I searched nationwide for a vendor that could produce the shape and colors that we needed, and it has become a must-see part of Badger gamedays.
To maximize branding opportunities in the space, I designed a canopy with proper colors and logos to match the aesthetic, instead of a plain white tent.
Every week, I set up a different NFL Combine drill for kids to participate in. I created signage to instruct them on the rules, as well as information on how famous Badger alums performed in these drills.
I had one of our signage vendors place Kohl's branding on all of the inflatables, so that every time they were used, Kohl's would get additional exposure, even if it wasn't at the Kohl's Endzone.