KOHL'S BADGER FAMILY CHALLENGE 

The Badger Family Challenge was a social media promotion I designed and operated to engage with families during the 20-21 sports seasons, since there were no fans allowed at Badger games. 

The objective was to prompt families to do fun activities every week, such as visit Madison landmarks, carve pumpkins, or bake Christmas cookies together. Families were encouraged to post photos on social media with the hashtag #KOHLSU for a chance to be selected to win a Kohl’s gift card, and other co-branded prizes.

The promotion ran from September to January, and significantly exceeded the ROI and post engagement goals set by Kohl’s.